Ketosis is a metabolic state where your liver produces raised levels of "ketones" through healthy fats. Typically, glucose is the primary fuel source of the body and brain, but it can be replaced by these ketones. In this state of ketosis, your body optimizes fat as fuel and can lead to many health benefits. Because the fat is coming from high quality sources, it also leads to improved lipid labs (triglycerides, LDL, HDL, and more).
This is a well-known phenomenon with nearly every type of diet: If you relax the rules even a little bit, you suddenly find yourself overeating. Making entire food groups—such as grains, sugar, and other carbohydrates—off-limits helps make them even more attractive, Macri says. This type of reaction goes beyond a psychological reaction—it can also be physical, she says. “Serotonin is one of the feel-good brain chemicals, and when serotonin decreases, such as it does when you’re on a strict low-carb diet, the brain is on high alert for any kind of reward,” she explains. Let some sugar or bread into your diet, and you could be overcome with a desire for more, Macri warns. “This makes it much more likely that you’ll overeat or even binge on those foods.” 
There are three instances where there’s research to back up a ketogenic diet, including to help control type 2 diabetes, as part of epilepsy treatment, or for weight loss, says Mattinson. “In terms of diabetes, there is some promising research showing that the ketogenic diet may improve glycemic control. It may cause a reduction in A1C — a key test for diabetes that measures a person’s average blood sugar control over two to three months — something that may help you reduce medication use,” she says.
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